Ci is a research, strategy, and brand consultancy specializing in the cultural shift to sustainability since 2002. We know this shift and its impact on brands better than anyone else.
At Ci we recognize this as a time of great opportunity for brands to innovate, thrive, lead and prosper.
Since 2002, we’ve been guiding and establishing Catalyst Brands™ - those that help their audiences connect attitudes to action - so they’re meaningful and relevant to people today.
With analytics, insights and strategic clarity we uncover opportunities and solve challenges at the intersection of sustainability, marketing communications, brands and their audiences.
We help leading brands align purpose and profit to establish or regain relevance and thought leadership.
We partner with organizations who also see the cultural shift to sustainability as an opportunity for brands to innovate, thrive, lead and prosper such as social innovation consultancy Motive.
Uniquely based on holistic set of sustainable life issues. Maps each segment to attitudes and behaviors, brand expectations and time, money and energy expenditures. Includes relationship with 150+ brands.
Leverage Ci's database, segmentation model and strategic frameworks for personalized actionable insights for marketing to innovation and strategic partnerships teams.
The only trends experience exclusively focused on the cultural shift to sustainability and CSR.
Track the impact of sustainability/for good initiatives on brand health.
Brand, Communications, Target Audience and Brand Experience consulting, strategy and guidelines.
Strategic clarity to idea generation, evaluation and prioritization.
An insights, brand and transparency driven approach.
Engages, inspires, guides and lights a fire under your audience.
The SHIFT Report is Ci’s proprietary research, strategy and brand planning tool. It powers everything we do.
Our beliefs, approach and brand tools are based on historic and ongoing research including multi-methodology research and insight gathering: quantitative, qualitative, cross stakeholder, influencer, culture and trend research.
Designed to be actionable and inspire creative and strategic ideas so you can hit the ground running.
Use of your investment across teams and departments for maximum ROI.
Inspire the brand and the people building it.
To guide strategy and the brand experience so you arrive in the right place.
Know how your audience will respond in the future; build strategy and experience for known behavior not guess work.
Solutions are based on you, on your challenges and goals.
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