The concept of what was then called SBC (Sustainable Building Centre) came to Ci to define and launch the brand around a business idea originally birthed by EcoTrust and Simon Fraser University. Launching off our expertise around consumers, marketplace and sustainability we led the brand development from start to finish. This included consumer research on 'sustainability and the home' to defining the brand architecture, positioning and creating a name and identity as well as designing, writing and producing innovative and unexpected marketing tools including their front door.