Ci works with World Changing at this crucial time in their growth and success to steer the brand in a focused and strategic direction, developing the brand strategy and brand architecture platform to guide current and future business and brand decisions. The brand guardrails that come out of this process – that started with ideation sessions and an internal brand audit – will work to build the business in a way that is authentic and true to the unique roots of World Changing, and guide all decisions from fundraising to marketing communications and product design & development.