Ci offers distinct, but interrelated services: Research and Strategy.  We work with cultural icon and thought leader brands across categories on both a local and international level.

Research 

• Qualitative Research: We'll design the right methodology for uncovering powerful insights to inform strategic planning, communications, brand development and product development.

• The Sustainable Marketplace and Your Brand/Category: We can offer a tailored analysis of the SHIFT Report quantitative sustainability study and segmentation analysis of 5,000 North Americans. Please head to the SHIFT page for a sampling of tailoring options.

• Secondary data dive: Our SHIFT Report files are loaded up with consumer, cultural and marketplace data on myriad subjects as they relate to sustainability and social responsibility. We look through the lens of sustainability to zero in on niche areas from Fortune 100, Europe, Asia, Fashion, Art, Music, Packaging, Travel, Auto, Food, Local, Organic, Climate Change… whatever your category, we can zero in and uncover the right information and insight -- quickly.

• Unique set of eyes on your existing data: Maybe you've just spent a lot of money on research and your budget is spent? With our niche expertise we can look at your data with a unique set of eyes to uncover opportunities.

Strategy

• Brand strategy
• Communications strategy
• Sustainability positioning
• Alignment: Sustainability strategy + brand strategy alignment
• Long and short term marketing strategy and communications planning
• Product insight and opportunity
• Target audience strategies, profiles and recommendations
• Sustainability culture sounding board
• Sustainability opportunity workshop

If you're looking for a partner to carve out a competitive advantage in your shift to sustainability – please, get in touch.